博客來精選推薦Marketing of High-Technology Products and Innovations (PNIE) 3-e
Marketing of High-Technology Products and Innovations (PNIE) 3-e
Marketing of High-Technology Products and Innovations (PNIE) 3-e 評價
網友滿意度：
努力努力~~ 就算上班只有領死薪水
但是加值自己另一個實在的方式就是讀書了!!
當然還有很多原因是為了要考試啦XD
雖然讀書考試真的很辛苦，
只要一想到未來還有機會
可以參與外派的工作
我就又有鬥志了!!!
跟大家推薦讀來相當上手的
Marketing of High-Technology Products and Innovations (PNIE) 3-e
整體的編輯跟內容相當清楚豐富~
推薦給想進修努力的大家噢!
一起加油吧!!
博客來e-coupon傳送門
Marketing of High-Technology Products and Innovations (PNIE) 3-e
本週熱銷商品:
|
大學語言課程教研薈萃：第二語言讀寫教學研究論文集  |
PELC專業英文聽寫能力通關寶典(最新版)  |
商品訊息功能:
商品訊息描述:
Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.
The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
NEW! End-of-book Cases: The cases that have encouraged hands-on experience and in-depth analysis in previous editions have been replaced by current cases that better relate to today’s student.
Facilitate critical thinking skills in your classroom with cases on:
? Skype
? TiVo
? Xerox
? ESRI (GIS software)
? Boeing and Airbus
? Goomzee
? SELCO
UPDATED! In-depth Opening Vignettes: Each chapter begins with an opening vignette that highlights a particular company and how it has grappled with the issues in the coming chapter. In this edition the opening vignettes have not only been updated with current material but also delve deeper into the issues at hand providing students with greater insight.
NEW! “Technology Solutions to Global Problems”: These boxes feature real, cutting-edge companies, products/technologies, and business models that solve emerging problems such as the energy crisis or global warming.
NEW! Video: Supplementary videos are available to aid students in understanding the material.
商品訊息簡述:
作者： Mohr
新功能介紹- 出版社：華泰文化
新功能介紹 - 出版日期：2014/09/02
- 語言：英文
Marketing of High-Technology Products and Innovations (PNIE) 3-e
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